The Brexit referendum delivered a result which was a rejection of the advice of nearly all the main parties, the Unions, business and academic figures. There was a pronounced demographic voting split in terms of age and income. This is just the latest indicator that the UK’s voters are in revolt.
We are seeing a variety of trends in this revolt: traditional messages failing, low turnouts particularly in local contests, non-traditional figures winning through, volatiliy in party membership as people ‘rage quit’ and ‘rage join’. We seek to help policy makers, parties, the media and civil society understand this increasingly dynamic political environment.